Wolf Safety Appoints Hugh Freer as Sales & Marketing Director

Wolf Safety is delighted to welcome Hugh Freer to the business as our new Sales & Marketing Director, joining the company on 1 September 2026.

Hugh brings extensive international commercial leadership experience gained within industrial manufacturing, with a proven track record of developing export markets, leading teams and building strong customer and distributor relationships worldwide.

Extensive International Experience

Hugh joins Wolf following a long career with UK industrial equipment manufacturer MasterMover, which he joined in 2006. During nearly two decades with MasterMover, Hugh held a variety of commercial leadership roles spanning sales, marketing and business development.

His experience has taken him into a diverse range of industrial sectors, working with customers operating in demanding production environments across the world.

Hugh also has significant first-hand experience of international business development. In 2017, he helped establish MasterMover's operation in the United States, subsequently serving as President of MasterMover Inc., before focusing on wider strategic global business development.

Hugh's experience in international market development, distributor engagement and technically focused industrial markets will support Wolf Safety's continued growth across global Hazardous Area markets.

Building relationships and developing markets

Throughout his career, Hugh has placed particular emphasis on close customer relationships, working collaboratively with distributors and understanding the challenges faced by customers in industrial environments.

Hugh also brings extensive experience of developing and supporting international distributor networks, a key element of Wolf's approach to serving customers worldwide.

Hugh said:

“I’m delighted to be joining Wolf Safety and am really looking forward to getting to know the team, our customers and our distributor partners around the world. Wolf has an outstanding reputation, built over more than a century, for engineering high-quality safety products for some of the most demanding working environments.

“There is a great opportunity to build on those foundations, further strengthen our relationships with customers and partners, and continue developing Wolf's position in markets around the world. I’m very much looking forward to getting started.”

Supporting Wolf's Next Stage of Development

Hugh joins Wolf at an exciting time for the company, with continued investment in new product development and opportunities for further growth across the company's international markets.

As Sales & Marketing Director, he will lead Wolf's sales and marketing activities, working closely with the wider management, sales and marketing teams to develop existing markets, identify new commercial opportunities and continue strengthening Wolf's relationships with customers and distribution partners worldwide.

Miles Jackson, Managing Director of Wolf Safety, said:

“We are very pleased to welcome Hugh to Wolf. He brings a wealth of international commercial experience, together with a strong understanding of technically led industrial markets and the importance of developing long-term customer and distributor relationships.

“Hugh will be a great addition to the team as we continue to develop the business, and we are looking forward to working with him.”

Everyone at Wolf Safety is delighted to welcome Hugh to the team and looks forward to working with him as the company enters its next phase of international growth.